Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make you ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

When I first launched my business, I didn't have a marketing budget. But what I did have was creativity, time and a sense of urgency to get my name out there. You don't need thousands of dollars to ...

If you’re an entrepreneur who’s ready to take your business ventures from domestic to global, read on to learn about how to research, create financial and strategic plans, and use marketing to get to ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

We understand that it can be tough to market your business at the best of times, and that it becomes harder if you have eager competitors trying to outdo you at every turn. This is where promotional ...

How do you market your business online? What does it take to market your business online? Without waiting years and years to move up the rankings on Google's SERPs, how can an entrepreneur get the ...