This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

Every search marketer knows Google dominates in U.S. search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly the other ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google ...

You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO ...

According to WordStream, the average small business spends $1,200 a month on AdWords. Unfortunately those advertisers waste an average of 25 percent of their budget, primarily because they fail in a ...

I’m the owner of an online women’s clothing boutique, and I’m looking for new ways to market my business. Could you please elaborate on what exactly PPC is, and how I can use it to expand my reach ...

Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Recently, when Search Engine ...