Combining all of these factors leads to Gen Z favoring short-lived micro-trends one day, while adopting more timeless trends, ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

Who doesn't love a peculiar trend? Each generation has its own unique quirks that might make others raise an eyebrow. Whether it's fashion, technology, or something downright bizarre, these trends ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

As Generation Z (born between 1997 and 2012) continues to integrate into the workforce, challenges inside the world of work are making advancement difficult. In 2025, five major trends are redefining ...