Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

In a new report, mobile marketing platform Liftoff finds that longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers seeing performance ...

Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. Members of Fast Company Executive ...

In today's digital age, video advertising is a vital tool for marketers to reach their target audiences more effectively, and sports audiences are no exception. Effective ad placement in sports is ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...

The complexity of the media landscape for advertisers continues to increase. The average U.S. household now has 25 connected devices, and your customers have more choices than ever before on where and ...