NEW YORK --In order to ward off an investigation into its privacy practices, online ad provider DoubleClick agreed Monday to adhere to stiff privacy restrictions and to pay a $450,000 settlement. The ...

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

If you've spent any time surfing the Web, you've probably been bombarded with adware or mobile adware, also known as "madware." These seemingly innocuous advertisements likely annoy you and your ...

Google on Thursday rolled out improvements to its ad network and will add DoubleClick tracking across its sites. Google also made it easy to opt out of its double dose of cookies with one click. The ...

Yesterday Google announced that they will utilizing the DoubleClick cookie-based tracking technology to bring more targeted ads and better targeting features to adveristers. You can read most the blog ...

The Google Blog announced that Google is improving the content network (aka AdSense) by leveraging the technology they have acquired with DoubleClick. First I’ll discuss the feature and then I will ...