REDWOOD CITY, Calif.--(BUSINESS WIRE)--Cyara, provider of the award-winning Automated CX Assurance Platform, today announced the release of its CX Test Automation Maturity Model-- an innovative, ...

From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

Gone are the days when a brand could get away with a mobile experience that's a miniaturized version of the desktop website. Gone too are the days when it was acceptable to forget a logged in customer ...

RALEIGH, North Carolina, May 14, 2019 /PRNewswire/ -- More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by ...

Confirmit, a provider of customer experience, voice of the customer, voice of the employee, and market research solutiuons, today launched Confirmit Compass, a five-stage voice of the customer ...

Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer ...

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Sales leaders continue to work overtime on enabling their sales force with repetitive maintenance strategies, but don’t spend nearly enough time on executing effectively to grow and scale their sales ...