PHOENIX, AZ -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacture heard her and is now taking action. The ABC7 I-Team first ...

Crest expanded its line of gum health-focused toothpastes with its new Crest Gum and Sensitivity. Gum sensitivity becomes more of a problem as people age because gums naturally recede over time, ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

Procter & Gamble will remove polyethylene microbeads from its Crest toothpaste line after a dental hygienist spoke out about finding the blue plastic bits in patients' gums. The microbeads can trap ...

Procter & Gamble brand Crest has introduced its new Crest Gum & Enamel Repair toothpaste. The toothpaste is designed to neutralize plaque bacteria along and below the gumline. The toothpaste also ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...