Every strong advertisement tells a story, one that connects products with real people and their lifestyles. In today’s ...

Network Advertising has secured the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Businesses that want to advertise in magazines, newspapers or other printed publications must agree to an ad rate before submitting creative materials. Print advertising rates are almost always ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics. When it ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...

The mandate covers strategy and communication across TV, print and OOH for the Coconut Oil, Amla and Gulabjal brands.