Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...