A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

For about a decade, media executives have heavily invested in live sports as the primary value proposition for consumers to keep subscribing to traditional pay television. While tens of millions of ...

Streaming TV services now lead the current wave of growth, pushing cable and over-the-air TV closer to obsolescence. Yes, there are still viewers who cling to traditional cable television. Some even ...