Passwordless authentication company Descope Inc. today announced a range of new capabilities that are designed to help e-commerce and online retail companies provide secure, personalized and ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...

Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...