Snoop Dogg, who has worked with NBC in its Olympic coverage in the past and will do so again in 2026, is known for his love of sports. His Snoop Youth Football League has supported more than 15,000 young athletes, including youth with disabilities. Team USA called him a “natural fit” for the role.

Kim Kardashian danced with mom Kris Jenner and rapper Snoop Dogg in a fun TikTok for her SKIMS holiday livestream on the social media platform.

Snoop Dogg turned his love for cannabis into a full brand experience. His dispensaries feel like stepping into his world with music, culture, and wellness woven together in a way that feels effortless.

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Snoop Dogg and Claude Brooks are bringing their viral ‘Affirmations Song’ to the page with their forthcoming colorful board book, ‘Snoop Dogg’s Doggyland: Affirmations Song’