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wikipedia.org
https://en.wikipedia.org/wiki/Go_woke_go_broke
Go woke, go broke - Wikipedia
The word "woke", originally a slang term to describe increased awareness for racial injustice, has been adopted by various right-wing groups to label opposing ideas and their proponents.
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merriam-webster.com
https://www.merriam-webster.com/wordplay/woke-mean…
What Does 'Woke' Mean? | Merriam-Webster
Woke is a slang term that has made its way into the mainstream from some varieties of African American English. In AAE, awake is often rendered as woke, as in, “I was sleeping, but now I’m woke.”
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npr.org
https://www.npr.org/2023/07/19/1188543449/what-doe…
What does the word 'woke' really mean, and where does it come from? - NPR
One word has become unavoidable on the campaign trail — woke. But what does it really mean and where does it come from? The word has a long and serious history in Black culture.
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phys.org
https://phys.org/news/2025-08-woke-broke-longer-tr…
'Go woke, go broke' is no longer true—socially aware capitalism is the ...
The phrase "go woke, go broke" is often used by critics of corporate social responsibility. It implies that companies face a binary choice: embrace progressive values or pursue profit.
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knoxnews.com
https://www.knoxnews.com/story/news/politics/2025/…
What does 'woke' mean in politics? The term is used in the Trump era
It was first used by Pan-African activist Marcus Garvey as early as 1923. "Woke" was meant to acknowledge the struggles of African Americans and was a word of empowerment for some Black people.
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theconversation.com
https://theconversation.com/heres-what-woke-means-…
Here’s what ‘woke’ means and how to respond to it
Typically, “wokeness” and “woke ideology” are terms of abuse, used against a variety of practices that, despite their diversity, have a similar character. Often, what is dismissed as “woke”...
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go.com
https://abcnews.go.com/Politics/woke-conservatives…
What does 'woke' mean and why are some conservatives using it?
Conservatives are using ‘woke,’ a term coined by Black Americans, against progressive ideals of social justice during this midterm election cycle.
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bet.com
https://www.bet.com/article/6rh02k/opinion-10-reas…
Go Woke or Stay Broke: 10 Reasons Why Progress Is the Only Path Forward
Conservatives love to say “go woke, go broke,” but the truth is, resisting change costs more—in culture, community, and the future of this country. Here are 10 reasons it’s time to embrace...
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bbc.com
https://www.bbc.com/news/world-us-canada-65918155
If US companies 'go woke', do they really go broke? - BBC
Originally a slang term denoting awareness of social injustice and inequity, the word "woke" is used by right-wing Republicans as a pejorative umbrella that covers a variety of topics, from...
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newsweek.com
https://www.newsweek.com/millennials-most-likely-s…
Go Woke, Go Broke? Millennials Say It’s True - Newsweek
Millennials are most likely among U.S. adults to support the expression "go woke, go broke," an exclusive poll for Newsweek has found, despite wokeness typically being associated with their...